It’s Time for the NFL to Pull the Detroit Franchise From the Fords

Ed Garsten
3 min readNov 23, 2020

Call it a coincidence but the Detroit Lions embarrassing whitewashing 20–0 to the Carolina Panthers on Sunday was exactly 57 years to the day Pres. John F. Kennedy was assassinated, thereby ending the idyllic era that became known as Camelot. It was also on that fateful day the franchise came under the sole ownership of the late William Clay Ford, ending the era of hope for Detroit Lions fans.

Since the Ford family took ownership of the team more than a half-century ago, the Detroit Lions, the City of Detroit and the National Football League have suffered unending embarrassment and futility. Indeed, the startlingly inept management of a lucrative franchise over such an extended period of time is more than enough justification for the NFL to invoke Section 8.13 of the league’s constitution and bylaws which states the commissioner can determine if an owner or any other official “has been or is guilty of conduct detrimental to the welfare of the League or professional football.”

While the rule is generally cited when seeking to punish a franchisee for a serious breach in personal behavior or business ethics, a more liberal construction of the rule would certainly include devaluing the NFL’s brand through an extended period putting forth a grossly inferior product through poor management decisions related to hiring team officers and coaches that led to boneheaded moves both on and off the field that make a mockery of the level of professional football expected by the NFL and Detroit Lions fans.

The closest the Detroit Lions have been to a Super Bowl came in 2006 when the big game was played in its building, featuring two other teams.

It hasn’t mattered which Ford has owned the team. After Mr. Ford passed away in 2013 ownership went to his wife Martha who talked a good winning game but in the tradition of Ford family stewardship hired a coaching staff that’s emulated even less success than another branch of the Ford family did with the Edsel. Martha Ford, in her 90’s, has now put the team in the hands of her daughter Sheila Ford Hamp. In her first year running the hapless show, the Lions suffered its first shutout in 11 years, to a team that had only two wins this season going into Sunday’s horror show.

Think about it. What if, for example, a McDonalds franchisee consistently served up rancid burgers and treated its customers like lepers? McDonalds would summarily pull the franchise and disassociate itself with someone whose actions threatened the company’s good name and reputation.

Detroit Lions’s customers, aka fans, have been served rancid burgers for almost two generations. Isn’t it time for the NFL to end its association with a perennially poor performing franchisee to protect its reputation and value of a team in a major market? We fans have been more than patient but with Sunday’s utter inability to exhibit even a hint of a professional football product the NFL must make its move.

Honestly, who wants to be served rancid burgers every Sunday?

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Ed Garsten

Forbes.com contributor, Integrated Media Consultant, Franco PR, former Head, FCA Digital Media; Former CNN bureau chief/correspondent. Opinions are mine alone.