The Sour Saga of the Disappearing Diet Soda

I don’t often drink soda (I’m originally from NYC and that’s what I will ALWAYS call it), but when I do it’s always the kind that doesn’t make you fat, but can kill you via its cancer-causing sugar substitutes. I’m determined to leave this world no wider than a 34-inch waist. Who knows? The gatekeepers in Heaven may be former tailors standing at the Pearly Gates with a tape measure.

Just as millions of other like-minded soda drinkers who prefer the no-calorie variety of this awful liquid, I search the grocery store aisle for the “diet” version. Diet Coke! Diet Pepsi! Diet Dr. Pepper! I honestly don’t care. I like ’em all because my taste buds have been forever neutralized from years of drinking this dreck. I drink ’em cause they’re cold and mostly caffeinated.

But now, suddenly, I cannot find my favored diet soda. Oh, I’m told, it’s there, but sporting new labels without the word “diet”. These diet sodas are now branded “Zero Sugar,” or “No Sugar” but should more properly be labeled “Too Woke But Can Still Make You Croak.”

I was recently informed by a millennial in my family that the word “diet” is frowned upon as a form of body shaming those who might actually benefit from losing a few lbs by ingesting more diet stuff instead of stuffing themselves.

“Younger people just don’t like the word ‘diet,” said Greg Lyons, chief marketing officer at PepsiCo Beverages North America, in a recent CNN.com story. “No Gen Z wants to be on a diet these days,” he continued.

Oh sure, they don’t want to be on diets but they’re still actually dieting even though they can’t stomach the word for it. What else would you call it? “Fat food intake reduction?” “Putrid-system?” “Body Freight Watchers?”

There’s really no stigma to the word diet. Does anyone take umbrage at the profession of dietitian? These are highly skilled professionals who help folks eat healthier..by improving their diets…so maybe they don’t have to go… on diets. It’s a perfectly proper term!

Here’s the other thing. The soda now branded as zero or no sugar is the same exact swill as previously labeled diet soda. Who ya foolin’ here? Now don’t get me wrong. You don’t have to be “on a diet” to drink diet soda. Maybe you just want to reduce your sugar intake or are attempting to prevent your teeth from prematurely disintegrating. Really hard to whistle without choppers.

I know there are much more important subjects to rail on but I’m weary of this steady diet of this no-sugar nonsense. It’s just left a sour taste in my mouth.

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Ed Garsten

Ed Garsten

Forbes.com contributor, Integrated Media Consultant, Franco PR, former Head, FCA Digital Media; Former CNN bureau chief/correspondent. Opinions are mine alone.